Marketing

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Residential Sales & Marketing

 

Residential Sales & Marketing CommitteeThe Residential Sales & Marketing Committee is responsible for strategic planning and directing all activities relating to the promotion and sale of natural gas, natural gas appliances and equipment to residential customers and stakeholders, and for residential customer growth and retention. 

 

 

 

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Utility Best Practices Webinars 

In 2011 the Residential Sales & Marketing Committe launched quarterly and now monthly best practices webinars.  The program features entries from the SGA Marketing Excellence Awards along with other topics of interest in the marketing and sales arena, customized for the natural gas industry.  These one-hour sessions include Q & A and are archived for later viewing.  Members also benefit by receiving one credit of Professional Development Hours (PDH).  In 2012, SGA partnered with APGA on the program and the webinars are now offered to APGA membership. 

Click here to register for the February webinar. 

2013 Library of Recorded Utility Best Practices Webinars:
Realtor Program - Marsha Barber, Atmos Energy Corporation, Mississippi Division (January 31) 

 

2012 Library of Recorded Utility Best Practices Webinars:

Flicker the Flame Campaign, Irene Peterson, Charlottesville Gas and Getting to the Decision Makers, Nikki Bradley, Oak Ridge Utility District (November 29, 2012)  

Oklahoma Natural Gas Energy Efficiency Program, Teri Green & We're the Good Heat, Beth McKern, Alagasco (October 25, 2012) 

WarmWise, Chris Griffin, Columbia Gas of Virgina and Safety & Service through Technological Improvement, Leslie England, ORUD (September 27, 2012) 

Great Customer Service Training Wins Loyalty and Sales, Jill Grove, Pensacola Energy (August 30, 2012)

Crisis Management Marketing, Chris Gent, Kissimmee Utility Authority (July 26, 2012)

Appliance Alliance, Margaret Choate von Flatern & Julie Hatfield, Texas Gas Service (June 7, 2012)

Energy Education via the Miami Dolphins Preshow Game, Marc Seagrave, Florida City Gas, An AGL Resources Company and Value of Gas Campaign, Brian Rish, PSNC Energy (May 24, 2012)

Alagasco Rebuild Assistance Program, Beth McKern and Streamlining the Residential/Commercial Gas Installation Process, Doug Moreland, FPUC (April 26, 2012)


Resources

  • Carbon Calculator
    This calculator can help, by allowing you to compare the size your carbon footprint would be with Natural Gas appliances to the size your carbon footprint would be with electric appliances.
  • More Marketing Resources click here

 

More Information about Committees & Interest Groups

An Interest Group is a database of gas industry professionals interested in a particular subject matter. SGA members may join as many Interest Groups as they prefer. Each Interest Group is managed by a Committee. Learn more about the Committee that manages this Interest Group by downloading their Activity Plan (above).

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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